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Gartner Inc. reports good news for the apps industry. The world’s leading information technology research and advisory company predicts that the mobile application stores will take in $6.2 billion in consumer spending in 2010 and another $0.6 billion in worldwide advertising revenue.

Analysts have said that mobile app stores in 2010 will experience more than 4.5 billion downloads, with about 80% of those being free to end users.  Games remain the most popular apps purchased.

As the industry grows, consumers will continue to experiment with downloads.  Apps for social networking, shopping, as well as productivity and utilities continue to grow and garner more money as smartphone mobile devices with Internet and app capabilities expand.

Gartner says that as the market becomes more saturated with cheaper smartphones, users will become less tech-savvy and more hesitant to pay for apps.  As a result, the firm thinks  that advertising sponsors will see growth.

By 2013, the company expects about 25% of revenues will come from paid-for apps and advertising-sponsored free apps as the industry will likely become more advertising and sponsorship based.

App developers will need to find not just the right revenue model, but the the right platforms.  The professionals at appslawblog can answer questions about how to get an app-based business off the ground. Contact them through this site.


Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.