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Hansen Beverage, the California company that makes Monster, lost its bid to enjoin Vital Phamaceuticals (VPX), the Ft. Lauderdale maker of the Redline brand. 

Hansen sought to bar VPX from making claims that its Redline Power Rush beverage and two ounce shot product provides “7 Hours of Pure Energy,” “7 Hours of Sustained Energy,” and “No Crash.”

The California federal district court however refused to enter an injunction against Hansen finding that, among other things, Hansen’s evidence was insufficient to support a preliminary injunction at the early stages of the proceeding.  To read the decision, click here.


Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.