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BPCouncil, an international brand protection organization based in Geneva, Switzerland, is featuring a segment discussing iPhone App trademark issues, showcasing the recent InfoMedia v. Air-O-Matic dispute, commonly known as iFart v. Pull My Finger.

The discussion is appropriately titled “iFeud.”

Joel Rothman and Kevin Houchin, the guys behind this blog, were the “real” attorneys representing Joel Comm’s company, InfoMedia – the creators of the iFart Mobile App.


Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.