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According to Fierce Mobile Content, a recent trademark filing suggests Microsoft may be planning to launch a second application storefront in addition to its forthcoming Windows Marketplace for Mobile.

The filing is ITU application 77775625 for “OneApp” in class 35 for “online retail store services facilitating the download of computer software for use on mobile phones, media players and other portable electronic devices.”

The talk around town is that this TM app signals a MS strategy to create applications that are “universal across classes of devices” and, hence, “OneApp.”  This is the opinion of MS blogger I Started Something who opines on the new ITU here.

Further bolstering this theory is a blog post concerning a Windows Mobile 7 job ad that refers to a position working with a “Unified (Communication) Store” suggesting Zune integration with other mobile devices.


Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.