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A Dallas jury awarded Advocare MLM franchisees Bruce and Teresa Badgett of Arlington, Texas $1.9 million after finding that the company violated the Texas Deceptive Trade Practices Act by canceling agreements with distributors .

According to attorney Ted Anderson of Kilgore & Kilgore, trial counsel for the Badgett family, the Badgetts were active and profitable marketers of AdvoCare products for more than 12 years before their distributorship was suddenly canceled by the company in 2006.

“The Badgetts perhaps were victims of their success, leading to a vendetta against them by AdvoCare officials. The company refused to make the changes in its marketing and business structures that would meet the accountability demands of my clients and ultimately benefit every AdvoCare distributor and customer.”

We previously reported on Advocare’s other woes earlier this year that resulted in a finding that the company provided a contaminated supplement to world-class swimmer Jessica Hardy, costing her a spot on the U.S. Olympic team.

To read the press release regarding the Babbit’s victory against Advocare, click here.


Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.