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Excellent article in Today’s New York Times entitled On a Remote Path to Cures about the Peruvian herbal remedy maca, its cultivation, and the marketing of maca as a natural herbal supplement.

The principal focus of the piece is Chris Kilham a/k/a “The Medicine Hunter” (pictured right), whose business is “to promote natural, plant-based medicines, to protect the natural environment, and to support indigenous cultures.”
The article tells the story of the complex relationship between this traditional herbal “cure,” the indigenous people whose livelihoods depend upon it, and the western companies that profit from it.

Make sure to view the interactive multimedia presentation that complements the article in the Times.


Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.