by Joel Rothman | Nov 12, 2009 | NutriSupLaw
Should there be a language standard in Google ads for supplements? Drug marketers may adopt rules given the close scrutiny that the FDA is giving search-generated ads for pharmaceuticals. The Interactive Advertising Bureau is asking the feds to endorse the use of...
by Joel Rothman | Oct 11, 2009 | NutriSupLaw
The Web has erupted with news, opinion and practical guidance on the new FTC rules that apply to disclosures on blogger freebies. One commentary suggested that MIT graduates who wrote about fondly about their alma mater might subject the university to scrutiny. There...
by Joel Rothman | Oct 6, 2009 | NutriSupLaw
If your marketing plan includes raising awareness through bloggers, read the latest FTC announcement on disclosure of freebies. The agency says that bloggers who review products given to them for free should disclose that fact in some circumstances. Failure to do so...
by Joel Rothman | Sep 27, 2009 | NutriSupLaw
Let us start by apologizing to the Bard and my 8th grade English teacher for the headline. It’s a good way to ask the question of how closely nutritional supplement companies can connect with the fast-moving world of social media. Should you Tweet about a new...
by Joel Rothman | Sep 14, 2009 | NutriSupLaw
The Federal Trade Commission provides advertising lessons in its proposed settlement with CVS to refund nearly $2.8 million to buyers of the retailer’s Air Shield dietary supplement. The drug store chain made cold-prevention claims for the product that were...
