by Joel Rothman | Sep 14, 2009 | NutriSupLaw
The Federal Trade Commission provides advertising lessons in its proposed settlement with CVS to refund nearly $2.8 million to buyers of the retailer’s Air Shield dietary supplement. The drug store chain made cold-prevention claims for the product that were...
by Joel Rothman | Jul 17, 2009 | NutriSupLaw
Attention copywriters. The FDA has taken out a bright red pen and is poised to mark up your product statements. The green shades (an antiquated description of newspaper copyeditors) signaled much closer review of health claims with a warning to General Mills...
by Joel Rothman | Jan 13, 2009 | NutriSupLaw
The Better Business Bureau has issued a nationwide warning cautioning consumers to be suspicious of online ads relying on celebrity endorsements to sell acai berry-related weight loss products. The acai berry has been credited by supplement companies with fighting...