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bobIn an unusual marketing campaign, Berkeley Premium Nutraceuticals, the creators of “Smiling Bob” (pictured) whose erections are so satisfying he can’t wipe that smile off his face, are now claiming that the source of Bob’s smile, Berkeley product Enzyte, is the most stolen brand in its category. To read more, click here.

Berkeley has not provided a source for this claim. We have previously reported on Berkeley’s legal issues. For our prior posts, click here.  For an in-depth piece running in BrandWeek, click here.


Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.