Advertising Age reports that Facebook will block apps that incorporate advertising that fail to comply with Facebook guidelines. Two types of advertisements may no longer run on Facebook:
- Anything that sends “user data received from Facebook to ad networks,” which limits the potential for behavioral targeting.
- Any ads that display user data in applications, “unless specifically approved by Facebook.”
Facebook will still allow apps to incorporate “virtual goods, subscriptions, advertising, or whatever you choose.”
To read the new Facebook guidelines, click here.
About Joel Rothman
Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.
