The Center for Science in the Public Interest (CSPI) has filed suit against Coke and Energy Brands claiming that the companies make deceptive and unsubstantiated claims on the VitaminWater line of beverages. To read the press release, click here.
Coke markets VitaminWater as a healthful alternative to soda by labeling its several flavors with such health buzz words as “defense,” “rescue,” “energy,” and “endurance.” The company makes a wide range of dramatic claims, including that its drinks variously reduce the risk of chronic disease, reduce the risk of eye disease, promote healthy joints, and support optimal immune function.
To read the complaint filed in federal district court in California, click here.
Hi Joel Rothman, nice blog you got there. What is the difference of vitamin water to supplement water?. Interesting blog, keep it up.
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