Norm Rich of Foley has penned two excellent articles on trademarks and service marks entitled Strength and value of US trademarks and service marks and Selecting trademarks and service marks that maximize protection and value on Nutraingredients-USA.com. The articles provide some useful guidelines for choosing arbitrary/fanciful marks or suggestive marks for optimal infringement protection.
About Joel Rothman
Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.
