Our good friend Steve Schlackman has a great post over at Art Law Journal on trademarks.
As Steve notes, many companies don’t register their trademarks during the start-up phase, usually waiting until a later time when sufficient cash is available, if registered at all. That decision is a bit of a gamble. In reality, businesses should prioritize trademark registration for their brands or company name because the potential consequences of failing to timely register a trademark can be severe.
Steve notes five points worth paying attention to. To read his informative article, click here.
About Joel Rothman
Joel B. Rothman represents clients in intellectual property infringement litigation involving patents, trademarks, copyrights, trade secrets, defamation, trade libel, unfair competition, unfair and deceptive trade practices, and commercial matters. Joel’s litigation practice also includes significant focus on electronic discovery issues such as e-discovery management and motion practice relating to e-discovery.
